case study

Lions Clubs International

Lions Clubs International (LCI) is the largest humanitarian service organization in the world, with 1.4 million active members in 195 countries.
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Overview

A year prior to its centennial anniversary, LCI asked us a simple question:
"How do we recruit and retain younger members to ensure our next century of service?"

the four year plan

The Electron Shop + Lions Clubs International

Our Managed Marketing Transformation engagement included a plan to procure and implement modern marketing technology.

marketing database

The Electron Shop + Lions Clubs International
One of our first areas of inquiry was LCI's database, which needed a structural analysis, data hygiene and a way to identify "best customers," who recruit and retain members.
Past: Traditional Data Now: 360° View Behavioral Targeting
  • Name
  • Email
  • Phone
  • Address
  • DOB
  • Life Stage Events
  • Social Profile
  • Comm. Preferences
  • Causes
  • Education
  • History

communication shift

We also recommended a paradigm shift that motivates and informs Lions about our Global Causes and valuable materials to ensure success.

The Electron Shop + Lions Clubs International