A year prior to its centennial anniversary, LCI asked us a simple question:
"How do we recruit and retain younger members to ensure our next century of service?"
Our Managed Marketing Transformation engagement included a plan to procure and implement modern marketing technology.
|Past: Traditional Data||Now: 360° View Behavioral Targeting|
We also recommended a paradigm shift that motivates and informs Lions about our Global Causes and valuable materials to ensure success.