Data & Privacy Policy

1 Overview

This Privacy Policy discloses the privacy practices for David Burk Ideas, LLC dba The Electron Shop Website and various related services (together referred to as the "site"). David Burk Ideas, LLC dba The Electron Shop, the provider of the site (referred to as "The Electron Shop"), is committed to protecting your privacy online. Please read the information below to learn the following regarding your use of this site.

You acknowledge that this Privacy Policy is part of our Web site Terms of Use, and by accessing or using our site, you agree to be bound by all of its terms and conditions. If you do not agree to these terms, please do not access or use this Web site.

We reserve the right to change this Privacy Policy at any time. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to issuing an e-mail to the e-mail address listed by registered users and posting the revised Policy on this page. You acknowledge and agree that it is your responsibility to maintain a valid e-mail address as a concerned user, review this site and this Policy periodically and to be aware of any modifications. Your continued use of the site after such modifications will constitute your: (a) acknowledgment of the modified Policy; and (b) agreement to abide and be bound by the modified Policy.

2 Data Policy

2.1 Information We Collect

2.1.1 WHEN YOU VISIT OUR WEBSITES

You are free to explore the Websites without providing any information about yourself. When you visit the Websites or register for our email contact list and blog updates, we request that you provide Personal Information about yourself, and we collect Navigational Information.

2.1.2 "PERSONAL INFORMATION"

This refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter into on the Websites, and information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available information that we acquire from service providers.

2.1.3 "NAVIGATIONAL INFORMATION"

This refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see the "Navigation Information" section below.

2.1.4 INFORMATION ABOUT CHILDREN

The Websites are not intended for or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13. If you believe that we have collected information about a child under 13, please contact us at privacy@theelectronshop.com, so that we may delete the information.

2.2 How We Use Information We Collect

2.2.1 COMPLIANCE WITH OUR PRIVACY POLICY

We use the information we collect only in compliance with this Privacy Policy.

2.2.2 WE NEVER SELL PERSONAL INFORMATION

We will never sell your Personal Information to any third party.

2.2.3 USE OF PERSONAL INFORMATION

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to: (a) improve your browsing experience by personalizing the Websites and to improve the content in our email communications; (b) send information to you which we think may be of interest to you by post, email, or other means; (c) send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, and (d) provide other companies with statistical information about our users -- but this information will not be used to identify any individual user. We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your unique Personal Information to the third party. In addition, we may share data with trusted partners to contact you based on your request to receive such communications, help us perform statistical analysis, or provide customer support. Such third parties are prohibited from using your Personal Information except for these purposes, and they are required to maintain the confidentiality of your information.

2.2.4 USE OF NAVIGATIONAL INFORMATION

We use Navigational Information to operate and improve the Websites. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalized information about The Electron Shop.

2.2.5 CUSTOMER TESTIMONIALS AND COMMENTS

We post customer testimonials and comments on our Websites, which may contain Personal Information. We obtain each customer's consent via email prior to posting the customer's name and testimonial.

2.2.6 SERVICE PROVIDERS

We employ other companies and people to provide services to visitors to our Websites, our customers, and may need to share your information with them to provide information, products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data, providing marketing assistance, supplementing the information you provide us to provide you with better service, and providing customer service. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies.

2.2.7 SECURITY OF YOUR PERSONAL INFORMATION

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive Personal Information (such as a credit card number and/or geo-location data) is collected on our Websites and/or transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

2.2.8 SOCIAL MEDIA FEATURES

Our Websites include Social Media Features, such as the Facebook Like button and Widgets, such as the Share This button or interactive mini-programs that run on our sites. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Websites. This Privacy Policy does not apply to these features. Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.

2.2.9 EXTERNAL WEBSITES

Our Websites provide links to other websites. We do not control, and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. This Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have.

2.2.10 PUBLIC FORUMS

We offer publicly accessible blogs, and social media channel forums. Please keep in mind that if you directly disclose any information through our public message boards, blogs, or forums, this information may be collected and used by us or others. We will correct or delete any information you have posted on the Websites if you so request, as described in "Opting Out and Unsubscribing" below.

2.2.11 RETENTION OF PERSONAL INFORMATION

We retain Personal Information that you provide us if we consider it potentially useful in contacting you about our other services, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements, and then we securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in "Opting Out and Unsubscribing" below.

2.2.12 INTERNATIONAL TRANSFER OF INFORMATION

To facilitate our global operations, we may transfer and access Personal Information from around the world, including the United States. This Privacy Policy shall apply even if we transfer Personal Information to other countries.

2.2.13 ORGANIZATIONAL EVENTS

If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by The Electron Shop on the Websites and our email contact list. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information.

2.2.14 COMPELLED DISCLOSURE

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.

2.3 Navigational Information

2.3.1 COOKIES

The Electron Shop and its partners use cookies or similar technologies to analyze trends, administer the website, track users' movements around the website, and to gather demographic information about our user base.

We use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for our email contact list, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.

You can accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of The Electron Shop Websites you visit. The Electron Shop keeps track of the Websites and pages you visit that are under the control of The Electron Shop, to determine what portion of the Website is the most popular or most used. This data is used to deliver customized content and promotions within the The Electron Shop Website and email communicaitons to customers whose behavior indicates that they are interested in a particular subject area.

2.3.2 LOG FILES

We may collect demographic information, such as your ZIP code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other personal information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. This information is used by The Electron Shop for the operation of our web properties, to maintain quality of our web properties, and to provide general statistics regarding use of the The Electron Shop Website. For these purposes, we do link this automatically-collected data to Personal Information such as name, email address, address, and phone number.

2.3.3 CLEAR GIFS (WEB BEACONS/WEB BUGS)

We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Website and our email communications by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers' Personal Information. If you would like to opt-out of these emails, please see "Opting Out and Unsubscribing".

2.3.4 FLASH COOKIES AND OTHER THIRD PARTY TRACKING TECHNOLOGIES

The Adobe Flash Player (and similar applications) use technology to remember settings, preferences and usage similar to browser cookies but these are managed through a different interface than the one provided by your Web browser. This technology creates locally stored objects that are often referred to as "Flash cookies." The Electron Shop does not use Flash cookies.

2.3.5 ADVERTISING

We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personal information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here: http://preferences.truste.com/ (or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

2.3.6 THIRD PARTY TRACKING TECHNOLOGIES

The use of cookies and web beacons by any tracking utility company is not covered by our Privacy Policy. We do not have access or control over these third party tracking technologies.

2.4 Opting Out and Unsubscribing

2.4.1 REVIEWING, CORRECTING AND REMOVING YOUR PERSONAL INFORMATION

Upon request The Electron Shop will provide you with information about whether we hold any of your Personal Information. If you provide us with your Personal Information, you have the following rights with respect to that information:

  • To review the user information that you have supplied to us

  • To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us

  • To request that your user information not be used to contact you

  • To request that your user information be removed from any solicitation list that we use

  • To request that your user information be deleted from our records

  • To opt out of libeing solicited by The Electron Shop or third parties

To exercise any of these rights, please contact us at privacy@theelectronshop.com or by mail to The Electron Shop 100 Pine St., Suite 325 San Francisco, CA 94111 USA, Attention: Privacy. We will respond to your request to change, correct, or delete your information within a 30 day timeframe and notify you of the action we have taken.

2.4.2 ANTI-SPAM POLICY

The Electron Shop prohibits use of our email sending platform to send unsolicited commercial email in violation of applicable laws, and requires the inclusion in every email sent using the email sending platform of an "opt-out" mechanism and other required information.

2.4.3 TO UNSUBSCRIBE FROM OUR COMMUNICATIONS

You may unsubscribe from our marketing communications by clicking on the "unsubscribe" link located on the bottom of our e-mails, or by sending us email us at privacy@theelectronshop.com, or by sending us postal mail The Electron Shop 100 Pine St., Suite 325 San Francisco, CA 94111 USA, Attention: Privacy.